My Services
Business Consulting Plan Turning Ideas into Reality
Objective: To guide and organize the client’s ideas in a practical and applicable way, focusing on transforming an idea into a real business from scratch. This service is not coaching but rather practical and strategic consulting to structure a project from the ground up.
Work Structure for Each Phase
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Sessions: Each phase includes 3 one-hour sessions, which can be held online or in person.
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Email Support: In addition to the sessions, each phase includes up to 3 email exchanges for questions and guidance on the discussed content.
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Payment: Payment is required at the beginning of each phase and should be made to IBAN: BE12735061149592.
Phase 1: Product Structuring and Brand Identity Definition
Description: We establish the product foundation and organize essential processes for launch, focusing on defining a strong and relevant brand identity.
Steps:
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Product Definition: Support in selecting the product and defining its characteristics and differentiators.
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Brand and Visual Identity: Consulting on creating a visual and brand identity that resonates with the target audience.
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Domain and Trademark Registration: Guidance on domain acquisition and trademark research.
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Pricing and Competitor Analysis: Strategy for pricing and market positioning.
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Supplier and Partner Research: Guidance on identifying suppliers and partners.
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Purchasing and Storage Plan: Initial planning for product purchase and storage.
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Logistics and Distribution: Developing an efficient logistics and distribution strategy.
Duration: 5 hours
Important: This phase provides only guidance and analysis of potential partners, excluding specific supplier research, partner recommendations, or system implementation.
Phase 2: Financial Planning and Administrative Structure
Description: We set up the financial and administrative foundations to ensure business solidity and operational clarity.
Steps:
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Financial Plan: Developing an initial financial plan with cost and revenue projections.
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Accountant and Bank Selection: Guidance on choosing a suitable accountant and bank.
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Account Setup: Instructions for the business account setup process.
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Website and Sales Channels Setup: Defining guidelines for creating a functional website and selecting optimal sales channels.
Duration: 5 hours
Note: This phase focuses on establishing financial and administrative guidelines and does not include hiring, website development, or social media creation.
Phase 3: Marketing Strategy and Commercial Partnerships
Description: We organize ideas for marketing and partnership-building, facilitating network expansion and sales strategies.
Steps:
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Marketing and Sales Strategy: Analysis and recommendations for digital and physical marketing strategies.
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Marketing Partnerships Identification: Suggestions for partnerships and potential advertising channels.
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Events and Fairs: Guidance on identifying relevant local events and fairs for the product.
Duration: 5 hours
Note: This phase offers only strategic guidance for events and marketing, without involvement in event organization or supplier hiring.
Terms and Specifics
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Consulting Scope: Each phase offers practical guidance to organize and structure the project, helping clients make informed and strategic decisions. Exclusions:
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Specific supplier research;
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System, website, or social media implementation;
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Direct hiring of services and partners.
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Work Format: Each phase is independent, allowing clients to engage the phases as needed, with the option to complete all three phases sequentially.
Professional Identity Package for Independent Professionals
Objective: To craft a seamless, professional identity for independent professionals, combining brand development and website creation into one cohesive package. Each step is structured to provide you and your clients with clarity on your offerings, delivery timelines, and expectations, all while establishing a polished, credible presence.
Service Breakdown
1. Brand Foundation
We begin by building your visual identity—designing a custom logo, selecting a brand color palette, choosing typography, and optimizing your LinkedIn profile. This ensures you have a unified brand presence across every touchpoint, from social media to professional networking.
2. Online Presence
Next, we create a responsive, professional website to showcase your services and personality. Every page is crafted to reflect your expertise and foster credibility. With basic SEO and Google Analytics, we ensure your site is visible and trackable, helping you reach the right audience and monitor performance effectively.
3. Clear Service Structure
We organize your service offerings in a transparent, easy-to-navigate format. Each package clearly outlines what clients can expect, delivery timelines, and service specifics, enhancing confidence and transparency from the start.
4. Accessibility & Convenience
To ensure clients can easily find and contact you, we integrate your social media profiles, set up a branded email, and provide a professional email signature. Your online presence will be unified and accessible across multiple channels.
5. Training & Ongoing Support
Once your brand and website are live, we provide a comprehensive walk-through on managing and updating your site, interpreting analytics, and expanding your reach. This ensures you’re equipped to maintain a dynamic online presence as your business grows.
What You Can Expect
With this complete package, you’ll have a cohesive, professional identity, an optimized website, and a structured service presentation that enhances your credibility. Clients will easily understand your value, making you more attractive and accessible to your ideal audience.
Work Structure for Each Phase
Phase 1: Initial Setup
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Includes:
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Domain Purchase & Setup: Assistance in selecting, purchasing, and setting up your domain.
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Visual Identity Creation: Custom logo design, brand colors, typography, and brand guidelines for consistent presentation.
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LinkedIn Profile Optimization: Profile editing, custom banner creation, and branding alignment for a professional look.
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Phase 2: Website & Launch
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Includes:
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Website Design & Development: Custom pages (Home, About, Services, Contact) with a responsive, mobile-friendly design. Optional portfolio or blog setup as needed.
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Social Media & Email Integration: Social media icons on your site, branded email setup, and a professional email signature.
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SEO & Analytics: Basic SEO setup and Google Analytics integration for visibility and performance tracking.
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Launch & Training: Walk-through on managing the site, updating content, and analyzing performance.
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ABOUT ME
I’m an experienced entrepreneur and business consultant with over 20 years in import/export, logistics, and e-commerce. As the founder of Mangará Shoes in Belgium, I manage sourcing, importing, and marketing to bring authentic Brazilian footwear to Europe. My background includes founding Premier Importação e Exportação, a leading home décor business in Brazil. I help startups and growing businesses with strategic guidance in branding, logistics, and digital sales, offering practical solutions to drive success.